Keep in touch with site visitors and boost loyalty

websitebuilder-hub • February 3, 2025

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

By websitebuilder-hub February 3, 2025
With DJ Trump back in the White House and his uncompromising, transactional negotiation style in full swing, I got to thinking about the metaphor of bridges and walls in relation to student learning and human relations. Narratives based on binary opposition - this is right, that’s wrong; it’s this way, or no way, we’re the good guys, they’re the baddies - are sometimes appropriate and can be associated with being assertive, focused and determined. Students, staff and leaders can achieve success when we stick to the plan and are unwilling to be distracted, derailed or discombobulated (love that word!). However, in most learning, workplace and leadership contexts it’s prudent to listen, be adaptable, compromise and be prepared to alter your course when the evidence changes. Building bridges in learning contexts, implies movement, progress and connectivity. Idea for teaching, pastoral or organisational contexts It could be fruitful to explore the metaphors of bridges and walls. We could share examples of our ‘red-lines’, convictions and carefully considered walls. For students, these could be deliberate behaviours related to study routines, habits and choices, such as never studying and ‘watching’ a TV programme at the same time or always being detailed and specific when writing instructions for AI software. We could also students to identify walls which they’d rather not have and which hinder their learning or affect their wellbeing. These walls could be things like mindset barriers, self-belief issues, fear, procrastination, skills gaps (real or perceived), access to information and other factors. With these unhelpful walls, we could continue the metaphor and ask how they navigate around the wall, get over the wall, avoid the wall, chip away at or demolish the wall completely.  The bridges might relate to learning how to become more self-aware, being kind to ourselves, learning how to frame powerful questions, think critically and creatively, know how to ask for help, learn from others and a whole range of other things. Examples of workplace walls: ♦ Unresolved differences, or misunderstandings between individuals or groups ♦ Personal grudges, personality clashes, differences of values or work ethics ♦ Autocratic, passive-aggressive, passive or aggressive interaction styles ♦ Lack of empathy and emotional intelligence (self or others) ♦ Not feeling valued, being disrespected or losing one’s sense of purpose ♦ Unclear, vague, overly complex, missed messages or the absence of communication ♦ Lack of consultation on policies, projects or key strategic decisions ♦ Unclear vision, mission or goals ♦ Lack of skill or will to do the job (in self or others) ♦ Fixed mindset and limiting beliefs (e.g. “Stick to what I know, because it always goes wrong when I try something different”) ♦ Anxiety and fear (of success, of failure, of making mistakes, disapproval, embarrassment, being reprimanded, not being able to cope if things don’t go to plan, not being good enough, being exposed as an ‘imposter’, a charlatan, a fake, a loser, a bullsh***er) ♦ Procrastination (i.e. getting started) ♦ Boredom, lack of variety, stagnation, ‘dopamine-deficient’ environments ♦ Actual walls and poor layout of workspaces ♦ Silo working, no opportunity for sharing of ideas, experiences, challenges, achievements or resources ♦ Underdeveloped or inflexible communication skills (e.g. in resolving conflicts, being assertive, moderating own moods, inspiring others, promoting thinking, problem solving, demonstrating curiosity) ♦ Interpersonal communication based on interrupting, telling and imposing rather than employing coaching and mentoring skills and approaches
By websitebuilder-hub February 3, 2025
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
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